Ares Experience
Systems Start a project

Custom web apps and digital systems.

For when a website isn’t enough. We build the software behind ordering, payments, bookings and operations, so your team works from one set of records.

Discuss a digital system What we build

Concept screens for fictional brands, with illustrative data. A real project is further down.

A website presents your business. A system runs part of it.

A system is screens for customers, tools for staff, a back end that keeps the records, and connections to the payment providers and tools you already use. You might need one if:

  • Orders arrive through WhatsApp, DMs and calls, and someone copies them into a spreadsheet
  • Payments are matched by hand against M-Pesa messages
  • Staff ask each other where a job, booking or order has got to
  • The same information is typed into two or three different places
  • At events, tickets, entry and sales never quite add up afterwards

Not every business needs a system. Plenty just need a great website, and we’ll tell you if that’s you. Website services.

What we build

Every system depends on something, like a payment provider or another company’s API. We tell you which parts up front.

01

Web applications & client portals

Tools built around a specific process, for your customers, your staff or both.

The problem
A process runs on spreadsheets, calls and memory, and customers can’t see where things stand.
What we build
Booking and scheduling, client portals, quoting and job tracking, with the screens, data and admin around them.
Who benefits
Service businesses, clinics, schools, agencies and anyone managing jobs or appointments.
Depends on
Agreed scope, hosting, and any systems it has to connect to.
02

Operations tools

One shared view of the work, replacing chat groups and scattered spreadsheets.

The problem
Work is coordinated across several chats. Things get duplicated or lost, and nobody has the full picture.
What we build
Dashboards, task and status flows, roles and permissions, notifications and reports.
Who benefits
Operations managers, field teams and supervisors.
Depends on
How your team works today, and the data you already hold.
03

Commerce & payments

Ordering and checkout connected to the payment providers your customers use.

The problem
Orders and payments are matched by hand, and customers wait for someone to confirm.
What we build
Ordering and checkout flows, M-Pesa and card integrations, and order dashboards.
Who benefits
Retailers, restaurants, venues and membership businesses.
Depends on
The payment provider: their approval of your account, their fees and their requirements. Payments are always processed by a licensed provider such as Safaricom.
04

Event & experience technology

Tickets, entry, cashless sales and vendor operations working from the same records.

The problem
Ticketing, gates, cash and vendor sales run on separate tools. Organisers lack a live view on the day and spend days reconciling afterwards.
What we build
Ticketing and digital passes, gate-scanning flows, vendor sales tools, a live operations dashboard and reports.
Who benefits
Festival and conference organisers, venues, vendors and finance teams.
Depends on
Event size, on-site connectivity, scanning hardware, and payment and messaging providers.

We haven’t published an event project yet. The concept further down shows how we’d approach one.

05

Integrations

Connecting your website or app to the tools you already use, where it’s technically and commercially possible.

The problem
Your tools don’t talk to each other, so the same data gets typed in twice.
What we build
API integrations, data syncing, webhooks, and the error handling for when a provider is slow or down.
Who benefits
Any business running more than one tool: payments, accounting, messaging, stock.
Depends on
Each provider’s API access, terms and costs.

How the pieces connect

An illustrative architecture for an event platform, not a description of a live system. Each layer can be built, connected or left out, depending on what the project needs.

Illustrative · Event platformSelect a layer
Built as part of the platformThird-party provider, connected by Ares

Start small, build in stages

We don’t replace everything at once. A focused first version shows what works before you commit to more.

  1. Discovery

    How work flows today, where it breaks, and who uses what.

  2. First release

    A written scope for the smallest version that fixes the biggest problem.

  3. Design & build

    Screens designed with the people who’ll use them, then built and tested in stages.

  4. Run & improve

    Launch, training and support, then the next stage based on what you’ve learned.

A system in production

Online ordering for a Nairobi printing company: a storefront, a pricing configurator, M-Pesa checkout and an admin desk, live in production.

print-ordering · configurator
Print Knight job configurator with live pricing, built by Ares
  • Job configurator with live pricing by quantity, size, stock, finish, turnaround and proof
  • Artwork upload, cart, promo codes and VAT
  • M-Pesa checkout, live in production
  • Admin desk for products, orders, earnings and leads

Read the case study

Concepts

Illustrative systems designed by Ares for fictional brands. Names, people and figures are made up.

Event & Experience SystemsConcept: fictional brand

Pulse Weekender

Event platform: tickets, access, cashless wallet and vendor operations

The problem
A multi-day festival using separate tools for tickets, gate scanning, vendor sales and reconciliation, with no shared view of the day.
What the concept shows
An attendee ticket and wallet, gate scanning flows and a live operations dashboard connected to the same records.

Got a process held together with spreadsheets?

Tell us how it works today and where it breaks. We’ll help you work out what’s worth building, and what isn’t.

Discuss a digital system Fill in a full project brief

Or describe it in a message.

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