Resistance Gym
A gym site that trains as you scroll: the floor, a three-round boxing sequence, personal training, prices and joining on WhatsApp.
- Project
- Self-initiated concept
- Sector
- Gym, personal training & boxing · Bogani Road, Karen
- Our role
- Design and development of the whole site, on our own initiative.
- Status
- Live concept site
The story. In thirty seconds.
A self-initiated concept: Ares designed and built this site on its own initiative for a real Nairobi business. It was not commissioned, and the business is not a client. Photos and video are the business’s own public material.
- 01
The business
Resistance is a gym with personal training and a boxing programme on Bogani Road, Karen, in the same compound as a restaurant.
- 02
The challenge
Make an empty room on camera feel like hard training, and keep membership, personal training and boxing clearly separate.
- 03
What we built
A dark, kinetic page built from the gym’s own footage, structured as rounds, with each offer priced plainly and every call to action leading to a message.
Take the tour. Click through the real screens.
Pick a screen, use the arrows, or swipe on a phone. Public screens only.
What’s inside. Feature by feature.
Everything below is built and working on the live site.
- Monochrome identity with one electric orange, graded from the gym’s own footage
- The page as eight rounds, with a round clock in the navigation
- Progressive-overload barbell that loads plates as you scroll
- Pinned three-round boxing sequence
- Membership and personal-training prices that roll in like odometers
- Directions, with the restaurant next door in the same compound
- Reduced-motion version with still images and no pinning
Want one like this? Let’s talk.
Tell us what your customers need to do on your website. Send an enquiry and we’ll reply with a plan.
Rather talk it through?